#VAXTHENATION LAUNCHES NATIONAL VACCINATION CAMPAIGN

Updated: Oct 20, 2021


The COVID-19 vaccine rollout is ramping up across the nation. Today, Australia’s $36.4 billion* Live Entertainment Industry is speaking out. No more virtual performances – it’s time for real life! More than 400 of Australia’s biggest artists and performers (see list below) have joined forces with leading tour promoters, music festivals, venues, ticketing agencies, record labels, comedy producers, theatre, opera and dance companies, media outlets, industry associations, peak bodies and global brands like YouTube and TikTok launch #VAXTHENATION – a new campaign asking Australians to help ‘stop the interruptions’ and get vaccinated... now! Spearheaded by the newly established LIVE Alliance (Live Industry Venues + Entertainment) – which includes representatives from organisations Association of Artist Managers (AAM), Australian Live Music Business Council (ALMBC), Australian Music Industry Network (AMIN), APRA AMCOS, Australian Recording Industry Association (ARIA), Australian Festivals Association (AFA), Frontier Touring/Mushroom Group, the Live Entertainment Industry Forum, Live Nation, Live Performance Australia (LPA), Secret Sounds and TEG – #VAXTHENATION has brought our country’s Live Events Industry together as never before. Lending their names to #VAXTHENATION are over 225 performers including Powderfinger, Jimmy Barnes, Tim Minchin, Courtney Barnett, Celeste Barber, Vance Joy, Paul Kelly, Archie Roach, Em Rusciano, Guy Sebastian, Dave Thornton, Adam Harvey, Amy Shark, Iva Davies, Gina Jeffreys, John Williamson, Courtney Act, Birds Of Tokyo, Tom Gleeson, Amyl & The Sniffers, Hilltop Hoods, Nazeem Hussain, Marcia Hines, Midnight Oil, Judith Lucy, RÜFÜS DU SOL, Christian Hull, Troy Cassar-Daley, Nina Las Vegas, Briggs, Judith Lucy, Daryl Braithwaite, Human Nature, Melinda Schneider and countless more. See pages below for the full list of organisations and artists supporting this incredible call-out.

#VAXTHENATION aims to remind all Australians of the magic of live events. It kicks off today with a national television campaign – watch the TVC here – soundtracked by multi-Platinum ARIA winners Powderfinger, who donated the use of their iconic hit single “My Happiness”.

Launched under the guidance of advertising guru Russel Howcroft, the TVC was created by agencies Mushroom Creative House and Good One Creative. Says Howcroft:

“With an awesome idea generated by Good One Creative and the incredible creative direction and production capability of Mushroom, we have managed to pull together a powerful campaign via generosity of spirit and a burning desire to rock on. Huge thanks in particular to Powderfinger and the inspired leadership of the LIVE steering committee.”

Australia has one of the world’s leading music and entertainment sectors. It’s not just vital to our economy and jobs; it provides a rich cultural fabric that connects us all. From sweaty pub gigs to crying with laughter at a comedy show; being moved by an opera aria or diving into the festival mosh; taking your child to their first live show, marvelling at an intricate ballet, or sitting with loved ones in an ornate theatre… these are the moments we all want to get back to. Vaccination is the only way to ‘stop the interruptions’ and break the cycle of lockdowns. With a target of 80% agreed by National Cabinet, the LIVE Alliance says vaccinations are not only important for overall public health but an essential step in stopping the ongoing and devastating effect to our live entertainment and events industry. LIVE Alliance members say:

“The impact of the pandemic on Australia’s world-leading music, theatre, comedy and live entertainment industries has been truly devastating. Getting vaccinated is the crucial step fans can take which will allow us to join together and enjoy the unbeatable magic of live performance once again.”

Australia needs to get vaccinated, so we can all get back to doing the things that we love. The Live Entertainment Sector has been dealt a massive blow over the past 18 months, with thousands of performances disrupted, postponed or cancelled, and tens of thousands of workers stood down (or unable to work at all). Billions of dollars lost to the Australian economy – no shows means no fans spending at nearby restaurants, bars, retail or accommodation, or booking flights just to make a weekend of it. Prior to the most recent lockdowns, live music activity was at just 12 per cent of pre-COVID levels as larger shows and tours remain uneconomic without full venue capacities and uncertainty around both domestic and international border restrictions. Two thirds of industry jobs (79,000) were gone by the end of 2020*, plus $23.6 billion of economic output and $10.7 billion of added value also lost. Help us stop the interruptions and get vaxxed as soon as you can. Every jab makes a difference, and every Australian can play their part. Let’s get our live industry back on the road! Head to the #VAXTHENATION website for further details and information on where to get your jab: vaxthenation.com.au.


#VAXTHENATION – ARTIST SUPPORTERS INCLUDE:

#1 Dads A. GIRL A.B Original Adam Harvey Alex Lahey Alex The Astronaut Alexander Gow Aleyce Simmonds Ali McGregor Alice Ivy Alice Skye Amber Lawrence Amity Affliction Amy Shark Amyl & The Sniffers Andy Garvey Angie Hart (Frente) Anna Lunoe Archie Roach Art vs Science Ashwarya Baby Animals bad//dreems Bakers Eddy Ball Park Music Ben Lee Bernard Fanning Bianka Ismailovski Big Scary Birds Of Tokyo Blake O'Connor Bob Evans Bodyjar Boom Crash Opera Bootleg Rascal Brendan Gallagher Brett Blake Briggs Casey Barnes Catherine Britt Celeste Barber Children Collide Christian Hull Clare Bowditch Clowns Colin Lane Collar Confidence Man Conrad Sewell Cosmos Midnight Courtney Act Courtney Barnett Cry Club Cub Sport Custard Cut Copy Dane Simpson Darren Hayes Daryl Braithwaite Dave Thorton David Campbell David Hirschfelder Dear Seattle Death By Denim Didirri Diesel EGOISM Em Rusciano Emma Donovan Eskimo Joe Fanny Lumsden FOURA Frenzal Rhomb Front End Loader G-Flip Georgia Mac (Camp Cope) Georgia May Gina Jeffreys GL Gordi Graace Graeme Connors Gretta Ray Gretta Ziller Grogans Guy Sebastian Harvey Sutherland Hatchie Henry Wagons Hilltop Hoods Holy Holy Human Nature Ian Moss Iaokim Isaiah Firebrace Iva Davies (ICEHOUSE) J-MILLA Jake Howie James Reyne Jamie Payet Jasmine Rae Jebediah Jen Cloher Jesswar Jetty Road Jimmy Barnes John Williamson Jon Stevens Jordan Barr Josh Pyke Judith Lucy June Jones Kate Miller-Heidke

Kimberley Wheeler KLP Kye L D R U Lachlan Bryan & The Wildes Lachlan Edwards Last Dinosaurs Laura Imbruglia Lior Liz Stringer Lizzy Hoo Lonelyspeck Lord Fascinator Love, Marco Lucy Durack Maddy Jane Marcia Hines Mark Seymour MAY-A McAlister Kemp Mel Blue Melanie Dyer Melinda Schneider merci, mercy Merrick Watts Mia Wray Micra Middle Kids Midnight Oil Mikey Robins Mildlife Miss Blanks Moaning Lisa Montaigne MzRizk Nat Bartsch Nazeem Hussain Neil Murray Nick Barker Nikki Britton Nina Las Vegas Ninajirachi Noah Dillon O'SHEA Ocean Alley Odette Olympia Palms Paul Kelly Peach PRC Peking Duk Pete Murray Peter Bibby Pierce Brothers Pinkiscool Planet Pleasure Coma PNAU Polish Club Pond Powderfinger RAT!hammock Ratcat Regurgitator Rest For The Wicked Richard Clapton Roger King OAM Romero Ross Wilson Rudely Interrupted RÜFÜS DU SOL Sahara Beck San Cisco Shane Nicholson Shannen James Sheppard Shihad Shiny Joe Ryan Short Stack SHOUSE Something For Kate Spacey Jane Spiderbait Sputnik Sweetheart Step-Panther Sycco Teenage Joans The Angels The Aston Shuffle The Bushwackers The Jungle Giants The Living End The Paper Kites The Rubens Thomas Porter Tim Minchin Tom Ballard Tom Gleeson Tornado Club Touch Sensitive Towns Troy Cassar-Daley upsidedownhead Urzila Carlson Vance Joy Vidya Rajan Vika & Linda WAAX Willaris K Wolfmother Yen Strange You Am I Zoë Coombs Marr

#VAXTHENATION - CAMPAIGN PARTNERS INCLUDE:

a day on the green Ability APRA AMCOS Arts Central Melbourne ASM Global Australia Council for the Arts Association of Artist Managers (AAM) Australian Chamber Orchestra (ACO) Australian Festivals Association (AFA) Australian Music Industry Network (AMIN) Australasian Music Publishers’ Association Limited (AMPAL) Australian Recording Industry Association (ARIA) Beyond The Valley Bluesfest Cattleyard Promotions Century Venues Chugg Entertainment CMC Rocks COMEDY STORE DanceWize Digby Law Enmore Theatre Factory Theatre Falls Festival Festival X For The Love Frontier Touring Fuzzy Grapevine Groovin The Moo Handsome Tours Hardware Group Illusive Presents Kobalt Music Kicks Entertainment Laneway Live Nation Australia Live Performance Australia (LPA) Manning Bar (University Of Sydney) Media, Entertainment & Arts Alliance (MEAA) Metro Theatre Mellen Events Michael Cassel Group MJR Presents Moshtix Mushroom Group Music NT Music SA Music Tasmania Music Victoria MusicACT MusicNSW ONELOVE Music Group Opera Australia Palais Theatre Perth Festival Pitch Playbill Group Proxy Q Music RedHill Entertainment Roundhouse Entertainment Secret Sounds Sony Music Australia and Sony Music Publishing Spilt Milk Splendour in the Grass SUN CYCLE Super Special TEG TEG Dainty TEG Live TEG Van Egmond The Annex The Concourse The Fortitude Music Hall The Melbourne International Comedy Festival The Sydney Opera House Ticketek Ticketmaster Australia TikTok UNIFIED Music Group Universal Music Australia Untitled Group Venue Management Australia (VMA) Village Sounds WAM Warner Music Australia Wildlands YouTube Music Zaccaria Concerts & Touring

#VAXTHENATION - CAMPAIGN SUPPORTERS INCLUDE:

AKA Australia/Anthem AMPLIFIRE ARNs iHeartRadio, KIIS and Gold Networks AUM Australian Independent Record Labels Association (AIR) Australian Leisure and Hospitality Group (ALH) Australian Live Music Business Council (ALMBC) Australian Music Centre Big Red Bash Blue Max Music Bolster Bossy Music Channel Seven Cartel Management Australia Collective Artists Country Music Association of Australia (CMAA) CrewCare Daydream Nation Drew Process Eleven Music EMC Empire Touring Endless Recordings EMI Australia Far Land Creative Feld Entertainment Five Four Entertainment Foundation Theatres Freedom Day Festival Garma Festival NT Global Cities After Dark Good One GWB Entertainment Handshake MGMT Heaps Gay Hit Network Hutch Collective IMC Agency I OH YOU Isol Aid Limelight Live Music Office Look Out Kid Mardi Gras Melbourne & Olympic Parks Melbourne Recital Centre Mirror Music Group More Talent MOTHERSHIP EVENTS Mushroom Music Publishing Music In Exile National Aboriginal & Torres Strait Island Music Office (NATSIMO) New World Artists Newtheatricals Niche Nightlife Music NLV Records NOVA Entertainment NYE In the Park Our Golden Friend Oztix Pavillion Penny Drop Point Blank Group Poof Doof Private Idaho Management Rad Music Management RISING Remote Control Scene & Heard Select Music Sounds Australia Sound Merch Spinning Top Strawberry Fields Supersonic Support Act The Australian Ballet The Music The Push The Outback Music Group The Triffid Tiny Triumphs This That Token Virgin Music Warm Water WME Wonderlick Entertainment Yours & Owls Yaluk-ut Weelam Ngargee Festival