Following the release of his electro-pop cut ‘Close Enough’, Boorloo/Perth-based electronic artist MAVER has just revealed its effervescent accompanying music video – directed by the artist himself and animated by Jacob Horan.
MAVER talks about the story behind the video for ‘Close Enough’:
“The story surrounds two alien characters and their relationship with one another. When one of them flies away to join their own kind on a floating island, the other alien struggles to fly himself to join her. He will need to find another way to get himself back to his partner and constructs a catapult to launch himself to her. After flying through the sky, he narrowly falls short from landing but gets caught and carried the rest of the way by his partner.
The story is based on the idea of someone being your emotional support system and being there for one another to help each other get through struggles. When one person moves forward and you want to move forward with then but you can’t seem to find a way to do it, you can try your hardest but may need that last little bit of help to help you reach where you want to be.”
So far, ‘Close Enough’ has seen extensive support from the likes of Indie Shuffle (ZAF), Pilerats, Acid Stag, Music Feeds, AAA Backstage and triple j Unearthed. His single, ‘Coppola’ featuring Marksman Lloyd, saw him take out the Song Of The Year in the Electronic Category at the Western Australian Music Awards 2021. In the live arena, he has supported the likes of Ukiyo and Feels and has even performed at Optus Stadium in Perth.
MAVER has been performing since he was ten years old, starting on classical guitar, before finding his way into electronic music, taking influence from luminaries Flume, Whethan and BAYNK. MAVER describes part of his writing process, “collaboration is big for me when crafting a song and being able to work with other like-minded people is a huge plus. When making a track, I generally try to develop a few iterations of one idea and see which idea strikes a chord with another artist or vocalist.”
‘Close Enough’ is available worldwide now